Eyewear, fashion and art: a perfect blend

Eyewear, fashion and art: a perfect blend
16 January 2015

Oxydo, the eyewear brand of Safilo Group designed for young, was selected by Pitti Immagine to participate in POP-EYE, a special area dedicated to eyewear that will be presented at the Pitti Uomo 87 show in Florence from 13th to 16th January.
On this occasion, the German graphic designer Bene Rohlmann, one of Oxydo Ambassador, will live perform drawing an original art work directly on the Oxydo window on January 13th at Ottica Guidoreni near Piazza della Signoria. Among others, the magazine Rolling Stone, the New York Times and the Financial Times published his work and see him at work will be an opportunity not to be missed!
Oxydo shows its commitment to the contemporary art world by developing, every year, a Collectors Capsule Collection dedicated to this unconventional, sophisticated customer segment. The first Oxydo capsule collection made its debut in 2014 thanks to the extraordinary collaboration with multitalented Dutch artist Sigrid Calon. In March 2015, Oxydo will launch the new Collectors Capsule Collection at the Mido Trend Pavilion.

© © 2014 Bene Rohlmann