Welcome to ICG Acqua di Parma

Welcome to ICG Acqua di Parma
20 February 2014

It is a great pleasure to welcome to Intrapresæ Collezione Guggenheim Acqua di Parma, the world-renowned icon of Italian style and craft that originates from an innate sense of beauty, elegance, and harmony, renews its close connection with Italian and international art and culture.
From music to dance, architecture to photography to the protection of the Italian landscape, Acqua di Parma has always supported the best of artistic creativity in all its expressions with publications, partnerships, and events.
Today Acqua di Parma shares all the objectives of Intrapresæ, according to which “Art inspires Business. Business supports Art.” This vision implies proactive involvement in the life of the Guggenheim Collection, with cooperation with shows and initiatives in a continuous and stimulating interaction between business and culture.
“Our brand has always been a patron of art and culture, being deeply rooted in the invaluable wealth of Italian landscapes, cities, and art,” says Gabriella Scarpa, President of Acqua di Parma. “Acqua di Parma and the Guggenheim Collection are two outstanding entities sharing the same style and values. We are excited about this partnership with one of the most important contemporary art museums, and one of the greatest cultural institutions in Italy, a reference point for the Country and for an international audience.”